IE Domain Registry t/a .IE

A new name reflecting a renewed focus The change of name from IE Domain Registry to a masterbrand of .IE was driven by our desire to ensure that all of the brand equity accrues to the .ie namespace whenever we engage in activities that benefit Ireland Inc, whether these are: ▶ for SME organisations (OPTIMISE, e-books), or ▶ for communities (Digital Town, Internet Day), or ▶ for government policymakers (Digital Health Index, SME research reports, Domain Profile Reports) or ▶ when we commission special-purpose research (such as the Covid-19 Tipping Point research or our popular Consumer Trust surveys). Our experience over the years was that these events, reports and initiatives were useful, appreciated, fact-based and insightful but that the .ie brand was not always credited and SMEs in particular, did not appreciate that the same organisation was behind all of these. With our new name and a brand-new look we aim to change that, as we continue the growth and expansion of the .ie namespace. With over 51% of the hosted market in Ireland, we want to consolidate our recent gains in market share (.com is currently 32%) and maximise domain renewal rates which will also benefit Registrars immensely. One brand creating a single powerful image, underpinned by a range of focussed value propositions, is illustrated as follows: Business and Market Review IE Domain Registry CLG t/a .IE / Annual Report & Review 2020 20 A new brand 2020 marked 20 years of the Company in business. As the next chapter begins, the Company re-branded from IE Domain Registry to .IE, a name that aligns with our purpose to enable and empower people, communities and businesses across Ireland to thrive online. Domains Domain Names Business .IE Digital Health Index SME Start SME Evolve Insights .IE Digital Health Index .IE Domain Profile Report .IE Tipping Point Report .IE Consumer Trust Governance Internet Governance Technical Standards Policies Community .IE Digital Town Awards .IE Digital Town Blueprint .IE Digital Town Big Data

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