IE Domain Registry t/a .IE

Purpose Our purpose is to enable and empower people, communities and businesses across Ireland to thrive online. Vision Our vision is that .IE becomes the trusted standard bearer in terms of online security, standards and innovation thereby evolving in its vital role in Ireland’s digital journey. Themes Our strategic priorities are formulated at a time of significant change in the global regulatory environment impacting cyber security and data protection, combined with dramatic commercial evolution of the domain name industry, which is experiencing global consolidation at the registry level and regional consolidation at the Registrar level. As a trusted, independent entity with a profit-for-good business philosophy we have a convening authority which we can and should use to engage and empower people, communities and businesses across Ireland to thrive online. Strategic Priorities ▶ To protect the integrity, confidentiality, availability and reliability of the registry’s mission critical systems and processes. ▶ To grow the registration base, by generating new registration growth greater than our competitors and maximise .ie renewal rates. We will incentivise, grow and develop our channel partners and we will create demand for .ie with indirect marketing and content marketing through our programmes and publications. Through our initiatives, we will ensure that the brand equity always flows back to .IE. ▶ To create a centre of excellence in three areas; providing data metrics and data visualisation; providing online self-assessment security tools; and supporting undergraduate applied research on internet-related topics. ▶ To develop a people-centered culture in a digital age – an inclusive working environment, where our people are fully engaged and where continuous personal and professional development is a strategic priority for all. Specifically, to develop, by 2024, new internal skill sets with an innovative mindset. IE Domain Registry CLG t/a .IE / Annual Report & Review 2020 1 Purpose and Strategic Priorities