Finalists: Digital Business

Proudly sponsored by Vodafone 

Carndonagh – Digital Town Gift Card Scheme

The Visit Carndonagh Digital pre-paid Gift Card programme was launched in March 2021 by the Carndonagh Traders Association in response to the Covid 19 pandemic that financially affected local businesses within the town. This programme locks the money into the town and during the first year €400,000 in revenue has supported local businesses. The digital format of the card means businesses  receive payment directly into the bank account the next day. Online spend can be tracked and this data used to target areas that need to be promoted more. The second phase will see a kiosk installed where gift cards can be purchased 24/7.

Dún Laoghaire – National centre for digitalisation of localities and their small businesses

The belief that the prosperity of our towns and their communities of small businesses, are inextricably linked, inspires the work of Digital First Communities’ Living Lab in Dún Laoghaire Town. The town has become a test bed for what digital tools and frameworks work to enable localities to attract investment, remote workers, home buyers, shoppers and visitors to their place. The key outcome of this is  to create footfall with a high capture rate for local small businesses. Collaborative digital campaigns include getting Google business pages and social media to support small businesses and create positive peer pressure to get online. The project is continuously striving to deepen the character of the locality and build on the ‘loyalty to local’ that emerged during the pandemic.

Piltown – Taking charge of our Digital Future

In February 2022, Broadband 4 Our Community (B4OC) switched on what they believe is Ireland’s first community owned and managed FTTP ‘fibre to the premises’ network.  The introduction of ‘fibre to the premises’ network has allowed Piltown to take charge of its digital future by ensuring the network is run in the interest of the community. To date the community has embraced this initiative with landowners granting access to land, volunteers working to lay cables, sharing equipment and providing expertise pro bono. Four members of the community have been trained as fibre optic technicians and a digital hub and community centre now serves 37 groups in the area. The team believe this project could be replicated in other towns and villages and are happy to share their experience knowledge.

Westport – Where no Westport business gets left behind

As part of its plan to enhance digital adoption in the town, Westport Chamber has been working closely with HoverIT, a new e-commerce platform with a social media look and feel that has been purposely designed to support local business and connect communities. Businesses traditionally find it hard to rank highly on Google. HoverIT solves this, by offering a space where businesses can create a free store and profile. They are then automatically added to Westport’s ‘Location Tag’. Locals and tourists click the Westport tag to see everything the town has to offer. Purchases can be made directly through the app and secured by HoverIT’s payment partner Stripe.