IE-Annual-Report-&-Review-2024

Purpose and Strategic Priorities Purpose and Strategic Priorities Purpose Our purpose is to support Ireland to get online, grow online and thrive online. Mission Our mission is to make .ie the first choice by providing a resilient and secure .ie domain name, being a trusted advocate and provider of digital insights. Vision Our vision is that Ireland has earned the reputation as a leading digital nation with .IE providing an informed and independent voice in shaping Ireland’s digital future and providing trusted stewardship of national internet infrastructure. Strategic Priorities Protect in the face of complexity and uncertainty To protect the integrity, confidentiality, availability and reliability of the registry’s mission critical systems, data and processes. To enhance our resilience and continuously improve our incident response capabilities. Expand a static market through structural changes To grow the registration base, by generating new registration growth greater than our competitors and maximise .ie renewal rates. To incentivise, expand and develop our channel partners and to create demand for .ie with indirect marketing and content marketing through our programmes and publications. Innovate at the intersection of cyber security and DNS To create a centre of expertise to; drive innovation through data-driven insights and analytics, rapidly expanding services, markets, and channels; and, to embrace AI-driven tools to connect digital and physical realities. Nurture empowerment through excellence To develop a people-centric culture for sustainable success in an era of innovation. To provide an inclusive working environment, where talent development, upskilling, well-being and reward structures are designed to continuously foster and cultivate a motivated, skilled, and engaged workforce. Impact advocating for digital development To apply our profit for good, by resourcing projects, events, partnerships, and data insights that support Ireland’s Harnessing Digital goal of becoming a safe, secure, and trusted digital nation where communities, businesses, and individuals can thrive online. Source: The .IE Corporate Strategy 2025-2028, completed with formal Board approval in April 2025. IE Domain Registry CLG t/a .IE / Annual Report & Review 2024 3