Orla O'Keeffe

Head of Industry Digitalisation, Fáilte Ireland

Orla is a seasoned digital leader with a wealth of experience in digital strategy, digital transformation and digital product management. Currently working as the Head of Industry Digitalisation at Failte Ireland, Orla is committed to aiding Irish Tourism businesses to leverage the transformative potential of digital technologies to enhance their operations. In her capacity, she is entrusted with guiding tourism enterprises to adopt and revitalise their practices through the adept application of cutting-edge digital solutions.


Prior to her tenure at Failte Ireland, Orla has occupied several key digital leadership positions in a digital start-up, health insurance, general insurance, and a strategic digital agency. Her extensive background underscores her proficiency in navigating the dynamic landscape of digital strategy and underscores her commitment to driving innovation in her career.