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.IE Domain Profile Report 2021 – January-June

The .IE Domain Profile Report explores and analyses the .ie database.

In this edition, we assess the first half-year period of 2021 (1 January–30 June), tracking the pandemic’s continuing effect on new .ie domain registrations and the counties and countries where they were registered. We also examine the broader .ie ecosystem, including the .ie domain’s market share and growth and the use of additional security features by .ie domain holders.

New registrations

H1 2021 is the best first half-year period on record for new .ie domain registrations. A total of 33,815 new .ie domains were registered, up 1.6% on the same period last year.

Peaks and troughs in new .ie domain registrations mirrored the Government’s pandemic restrictions. Broken down, new .ie domain registrations were up 34% on Q1 2020 but down 22% on Q2 2020.

.IE Domain Profile Report H1 2021 Key Findings

Q1 2021 was dominated by the strict post-Christmas lockdown, which compelled many offline SMEs to invest in their digital presence and new .ie registrations peaked in March.

While the announcement of business re-openings from April and the accelerated vaccine rollout led to a gradual decline from the peak, new .ie domain registrations remained high. This suggests that despite the return of physical business, SMEs recognise that consumers want more digital choice and, in many cases, prefer e-commerce to in-store shopping.

The pandemic has greatly accelerated the trend towards omni-channel retail. A rise in .ie domain registrations suggests SMEs are increasingly prepared for this reality.

.IE Domain Profile Report H1 2021 - 1.6% YoY increase in .ie registrations

Total database

At the end of H1 2021 (30 June), there was a total 324,074 .ie domains in the database, up 9.6% on the same period last year.

With 51%, the .ie domain holds the highest market share of all hosted top-level domain names in Ireland, followed by .com at 32%. Ireland, with 9.6% growth year-on-year, is the second fastest-growing country code domain in Europe, behind Portugal, with 10.8% growth Y-o-Y.

Authentically Irish and trusted at home and internationally, the .ie domain remains the domain of choice for Irish businesses and individuals.

.IE Domain Profile Report H1 2021 - .ie domain holds 51% market share

.ie domain keywords

There was a 64% increase in the number of new .ie web addresses with ‘outdoor summer’-related keywords and an 18.8% increase in general health-related keywords in the first half of 2021 compared to the same period in 2020.

Many local homeware stores, garden centres, GPs and pharmacists are benefiting from the convenience and revenue-generating power of online sales and virtual consultations.

Read the full report – Digital Edition

Click on the cover below to open the digital edition of our .IE Domain Profile Report 2021 – January-June

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.IE Domain Profile Report H1 2021
.IE Domain Profile Report H1 2021 - Key Facts
Key Facts Download Now
.IE Domain Profile Report H1 2021 - Press Release
Press Release Download Now
.IE Domain Profile Report H1 2021 - Timeline of new .ie registrations
Timeline of new .ie registrations Download Now
.IE Domain Profile Report H1 2021 - Additional Graphics
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If you are interested in sharing insights from our .IE Domain Profile Report, please download the additional graphics above.

Previous .IE Domain Profile Reports

.IE Domain Profile Report 2020
.IE Domain Profile Report 2020 Download Now
.IE Domain Profile Report H1 2020
.IE Domain Profile Report H1 2020 Download Now
.IE Domain Profile Report 2019
.IE Domain Profile Report 2019 Download Now
.IE Domain Profile Report July 2019 report (H1 2019 period)
.IE Domain Profile Report July 2019 report (H1 2019 period) Download Now
.IE Domain Profile Report 2018
.IE Domain Profile Report 2018 Download Now
.IE Domain Profile Report January 2018 report (2017 period)
.IE Domain Profile Report January 2018 report (2017 period) Download Now
.IE Domain Profile Report August 2017 report (H1 2017 period)
.IE Domain Profile Report August 2017 report (H1 2017 period) Download Now
.IE Domain Profile Report January 2017 report (2016 period)
.IE Domain Profile Report January 2017 report (2016 period) Download Now
.IE Domain Profile Report August 2016 report (H1 2016 period)
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.IE Domain Profile Report January 2016 report (2015 period)
.IE Domain Profile Report January 2016 report (2015 period) Download Now
.IE Domain Profile Report July 2015 report (H1 2015 period)
.IE Domain Profile Report July 2015 report (H1 2015 period) Download Now

.ie Domain Statistics

324,169
.ie Domains registeredSo Far
38,414
.ie Domains registeredThis Year
141
.ie Domains registeredThis Month