Blog | Chronically out of date data will slow down digital adoption
The latest .IE Domain Profile Report H1 2022, our assessment of the first half-year period of 2022 (1 January–30 June), points to major gaps in our understanding of the full extent of digital transformation following the pandemic, impacting SME productivity, consumer preferences and behaviours, transformation of professional service delivery, adoption of digital tools and websites by citizens and communities and also highlights where in society the digital divides remain.
Commenting, David Curtin, Chief Executive of .IE said
This .IE Domain Profile Report clearly illustrates the nation’s digital intent, county by county, reflecting a narrowing of the digital divide. However, there is a significant lack of data as to the full extent of digital transformation across the country during the two years of lockdowns. This is because pre-2019 data on digital adoption is chronically out of date.
“Gathering post-Covid data is a critical priority for policymakers and local leaders to ensure that all new programmes and initiatives reflect the post-Covid digital transformation. This starts with understanding what metrics really matter when driving digital adoption, and then enforcing a whole-of-Government approach in developing programmes, initiatives, and solutions to close the digital divide(s).
Silo-ed data leads to incomplete analysis and, even worse, misdirected investment decisions and supports for communities, sectors, towns and counties. Sharing up-to-date data with motivated stakeholders and commercial service providers will help to avoid this.”
Cybersecurity
In particular, .IE believes that essential national cyber security initiatives will benefit from this approach, enabling them to effectively direct cyber security awareness training and developing wide-ranging cyber skill sets to protect and defend digital assets and applications, often adopted in haste during the pandemic-enforced lockdowns.
.IE, through the services of Netcraft and with cooperation from the Registrar community, identified 211 cybersecurity attacks in the 6 months to 30 June, and 386 in the 13-month period from 1 June 2021 to 30 June 2022. The most common cybersecurity attacks during H1 2022 were phishing (52%), malware (17%), web shell (13%) and shopping site skimmer (8%).
Further growth of .ie database
There were 25,539 new .ie domains registered in this period, bringing the total .ie database to 332,642 domains. This is a 2.6% increase for the database on the same period last year, and a 21.8% growth on the same period three years ago (H1 2019), before the onset of the Covid-19 pandemic.
During the two years of the pandemic, more than 120,000 new .ie domains were registered, with evidence from the data reported showing that the urban-rural digital divide is closing.
Market share
The H1 2022 Report also shows that 91% of all .ie domains are registered on the island of Ireland. The .ie domain accounts for 53% of all top-level domains hosted in Ireland, an increase of 1.1 percentage points year-on-year.
In comparison, .com accounts for 30% of all hosted domains, followed by .uk (7%) and .eu (2%).
Content-rich websites
Just under half of all .ie domains (48%) have a content-rich website, with almost 1 in 4 (23%) of these e-commerce-enabled, including automated bookings and reservations.
The top three payment processors on .ie websites are Apple Pay (59%), Visa (43%) and American Express (38%).
The .IE Domain Profile Report is a biannual analysis of the .ie domain database. The H1 2022 report covers the period 1 January – 30 June 2022.
For further information, visit our .IE Domain Profile Report page where you can download the full report and factsheet.