Choosing a domain name

A domain name is your address on the internet. You own that space and as a business, use it to promote and/or sell your services and products to customers. Your domain name tells people where to find you online, so they can search for your goods and services.

Your domain name is a crucial part of your online business. A good name could be the difference between becoming a known brand online or being lost in the vast ocean of websites on the internet. Not only is it your online address, but it also reflects who you are as a business and your brand.

This guide takes you through the process of choosing your domain name. We outline why it is important to secure the domain name that best fits and describes your business. At the end, you should have all the tools to brainstorm domain names and know how to register one.